Case
CEWE FOTOBUCH: two stories, two scores
The 2026 campaign tells the stories of real people and their photo books. Each story gets its own music – composed and produced by 42 Sounds.
- Brand
- CEWE
- Campaign
- CEWE FOTOBUCH 2026
- Channels
- TV and social media – across Europe
- Music
- Composition and production
Watch first, then hear the music alone
Both spots side by side – so you can hear how differently the two stories sound.
Jule & Liss
16 years of friendship, full of laughter, dancing and spontaneous trips. The music: modern, catchy and fresh – it dances along and stays in your head.
The Giacomantonio family
A summer in Italy, captured in a photo book. The music: handmade, with a real sense of travel – and close to the feeling of remembering a wonderful time.
The brief
Two spots, two very different stories: a friendship that has been dancing through life for 16 years, and a family capturing their summer in Italy. Each story needed its own music with its own character – commissioned directly by CEWE.
The approach
No one-size-fits-all track for the whole campaign, but music that grows out of each story. For Jule & Liss it drives forward; for the Giacomantonio family it leaves room for memories. What both share is what a photo book is about: moments that last.
In use
Both spots run across Europe on TV and social media in 2026.
