Composition & production
Original music for campaigns, spots and formats – derived from the sonic DNA, in every length and version.
Services
Brand music & brand voice.
Music and voice that sound like the brand – for spots, social media, events and everything in between.
The idea
Music with a sender
Brand music is more than a good track. It carries the sonic DNA of a brand into every campaign – and makes a spot recognisable within seconds.
Sometimes the best solution is an original composition, sometimes the right track from a library. Both are part of the job: composing, producing, selecting, licensing. And since music rarely plays alone, the brand voice belongs to it.
Services
What it includes
Music casting & licensing
The right track from libraries or artists – including rights clearance for media, territories and term.
Brand voice & voice casting
The voice that fits the brand: casting, direction and recording. Also as an AI voice if needed – only with licensed voices and the speakers’ consent, usage rights and labelling under the EU AI Act included.
Mix & master
Final mixes for TV, radio, online and social: TV to EBU R128 (−23 LUFS), online at the right loudness, plus stems, cutdowns and direct delivery to post-production and broadcasters.
In practice
Music, voice, mix
Food & Beverage
McDonald's
Automotive
Kia
FAQ
Good to know
Original composition or library music?
Both have their place. An original composition belongs to the brand alone and can be adapted freely. A library track is available faster – what matters is that it fits the brand.
How does music casting work?
It starts with a selection of fitting tracks. After listening together and deciding, the rights are cleared and the track is fitted to the edit.
Is the music available in short versions?
Yes. Every production includes the lengths and versions that are needed – from a short social clip to the full version.
How is the right voice found?
Through a casting with a small selection of voice talent that fits the brand. The recording is directed – in the studio or remotely.
What does music for a spot cost?
It depends on two things: the effort – library track, casting or original composition, number of versions and feedback rounds – and the usage rights by media, territory and term. Voice buyouts may be added. A first conversation is followed by a concrete quote.
Support for pitches?
Gladly. 42 Sounds is happy to be part of agency pitches from the start – how that works in each case is quickly clarified in a conversation.
